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National Readership Survey - Russia, May-October 2014
Daily editions
7.1 %
AIR, as a percentage of the population 16 and older (cities with more than 100,000 inhabitants)
Weekly editions
44.6 %
AIR, as a percentage of the population 16 and older (cities with more than 100,000 inhabitants)
Monthly editions
50.8 %
AIR, as a percentage of the population 16 and older (cities with more than 100,000 inhabitants)
Radio Index - Russia, April-September 2014
AQH
11.6 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
Reach Daily
64.0 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
Reach Weekly
90.2 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
TV Index - Russia, November 2014
Monthly reach
99.2 %
as a percentage of the population 4 and older (cities with more than 100,000 inhabitants)
Weekly reach
91.1 %
as a percentage of the population 4 and older (cities with more than 100,000 inhabitants)
Daily reach
74.3 %
as a percentage of the population 4 and older (cities with more than 100,000 inhabitants)
Web Index - Russia, December 2013
Internet as a whole
72.4 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
Mobile Internet
40.8 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
The Internet via TV
6.6 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
all ratings

Top categories of advertisers in all media, December 2013

Trade services
23.7 %
Share of total advertisement expenditures
Clothing and
footwear
17.5 %
Share of total advertisement expenditures
The goods for health and beauty
17.5 %
Share of total advertisement expenditures

all monitoring

According to the latest data of TNS Marketing Index project, 40% of Russians drink instant coffee.

all consumer preferences
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