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National Readership Survey - Russia, May-October 2013
Daily editions
11.2 %
AIR, as a percentage of the population 16 and older (cities with more than 100,000 inhabitants)
Weekly editions
50.1 %
AIR, as a percentage of the population 16 and older (cities with more than 100,000 inhabitants)
Monthly editions
55.3 %
AIR, as a percentage of the population 16 and older (cities with more than 100,000 inhabitants)
Radio Index - Russia, July-December 2013
AQH
11.5 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
Reach Daily
64.2 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
Reach Weekly
90.4 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
TV Index - Russia, January 2014
Monthly reach
99.0 %
as a percentage of the population 4 and older (cities with more than 100,000 inhabitants)
Weekly reach
92.3 %
as a percentage of the population 4 and older (cities with more than 100,000 inhabitants)
Daily reach
74.3 %
as a percentage of the population 4 and older (cities with more than 100,000 inhabitants)
Web Index - Russia, December 2013
Internet as a whole
72.4 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
Mobile Internet
40.8 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
The Internet via TV
6.6 %
as a percentage of the population 12 and older (cities with more than 100,000 inhabitants)
all ratings

Top categories of advertisers in all media, December 2013

Trade services
20.0 %
Share of total advertisement expenditures
Pharmaceuticals and bioactive additives
11.0 %
Share of total advertisement expenditures
Indirect advertising
10.0 %
Share of total advertisement expenditures

all monitoring

According to the latest data of TNS Marketing Index project, 40% of Russians drink instant coffee.

all consumer preferences
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